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	<title>Jodi Cary</title>
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	<description>Marketing Analyst, Strategist and Writer</description>
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		<title>Jodi Cary</title>
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		<title>Ethnographic Findings of a Stay-at-Home Mom</title>
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		<pubDate>Thu, 19 May 2011 14:14:24 +0000</pubDate>
		<dc:creator>jodi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[anthropology]]></category>
		<category><![CDATA[cultual analysis]]></category>
		<category><![CDATA[ethnography]]></category>
		<category><![CDATA[marketing insights]]></category>
		<category><![CDATA[marketing to moms]]></category>
		<category><![CDATA[motherhood]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[suburbs]]></category>

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		<description><![CDATA[I spent a decade trying to understand mothers. It was my job. I took notes on their conversations while sitting behind a two-way mirror. I scoured their purchase data and media habits. I went grocery shopping and cooked dinner with them, &#8230; <a href="http://jodicary.wordpress.com/2011/05/19/ethnographic-findings-of-a-stay-at-home-mom/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jodicary.wordpress.com&amp;blog=12799783&amp;post=587&amp;subd=jodicary&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>What&#8217;s the Skinny on Luna Bars?</title>
		<link>http://jodicary.wordpress.com/2011/03/10/whats-the-skinny-on-luna-bars/</link>
		<comments>http://jodicary.wordpress.com/2011/03/10/whats-the-skinny-on-luna-bars/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 14:04:35 +0000</pubDate>
		<dc:creator>jodi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clif Bar Company]]></category>
		<category><![CDATA[Luna Bars]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Anaylsis]]></category>
		<category><![CDATA[Social media listening]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[Using Social Media for Insights]]></category>

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		<description><![CDATA[That depends on who you ask. Lots of folks are tweeting and posting about Luna Bars &#8211; - from flavor reviews to post-training snacking lists. Chatter is generally positive and product-based: &#8220;I&#8217;ve trained with Luna Bars and hard candy.&#8221; &#8220;Post-race snacks &#8230; <a href="http://jodicary.wordpress.com/2011/03/10/whats-the-skinny-on-luna-bars/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jodicary.wordpress.com&amp;blog=12799783&amp;post=452&amp;subd=jodicary&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>What Really Happens at Starbucks?</title>
		<link>http://jodicary.wordpress.com/2011/01/26/posts/</link>
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		<pubDate>Wed, 26 Jan 2011 19:39:25 +0000</pubDate>
		<dc:creator>jodi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Starbucks is a social media Wonder-brand. The brand may stand in 16,000 neighborhoods, but it’s on the minds of millions. With nearly 14 million Facebook fans, one million Twitter followers, a dedicated YouTube channel, fan-sponsored Flickr groups, blogs and websites, brand conversation is &#8230; <a href="http://jodicary.wordpress.com/2011/01/26/posts/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jodicary.wordpress.com&amp;blog=12799783&amp;post=238&amp;subd=jodicary&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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